Multimedia Designer
Leap
2018–2020
Why create mobile experiences for festivals?
Several of the products under the Leap umbrella came together to develop apps for music festivals like Coachella, Bottlerock, Stagecoach, Hangout, and more. The user experience was designed around a few pillars—brand activations, wayfinding, and experiential marketing. Festival sponsors would collect demographic data from festival goers through simple games and onsite experiences, attendees would participate in challenges that awarded prizes and badges. All of this comes together to create a more memorable experience for the festival goer and generates value for the sponsors.
In Practice
- As a Digital Content Designer at Leap, I had the opportunity to work together with product design teams from other organizations. I knew that I wanted to transition into product design and my manager was very supportive of this growth.
- When needed, I would help tighten up screens for the festival apps—aligning the styles with the festival's brand and centering an easy, consistent user experience. The users most likely to engage with the apps were first-time festival goers and people who travel all the time to attend festivals.
- I was very excited to help a product team implement AR wayfinding into the Bottlerock app. I designed animated 3D assets that were used as the in-camera icons for certain waypoints.
Retrospective
- Getting the exposure to product design assured me that I preferred product design over marketing design.
- Configuring the 3D assets to work with the framework that the developers used was an enjoyable challenge.